Are Eyewitnesses Reliable essays

Are Eyewitnesses Reliable essays Studies say that even though 50% of eyewitness testimonies are wrong, the information given to the jury by a confident eyewitness beats the reliable facts of fingerprints and DNA. Researchers have studied the affects of eyewitness testimony and it is said that incorrect eyewitness identifications account for more convictions of innocent people than any other causes combined. Two studies have shown that after being questioned for a crime, positive feedback by police enforcers or other investigators made the eyewitness more confident, even if there answer was wrong. Unfortunately, how confident people are about making identifications doesn't necessarily reflect how accurate their identification is. In fact, an eyewitness' degree of certainty is quite flexible and can easily become overblown. "Confidence levels can be influenced by external factors that have nothing to do with the witness's actual memories or perceptions of the event." (psychologist, Elizabeth Brimacombe). I believe that eyewitness testimony should not be used in court cases in which it is the only factor of determining the defendant's future. Other factors should be considered. In some cases, the jury may not understand the concept of DNA and might not understand the importance and the accuracy of it. They have to understand also, that the witnesses are not lying or being deceptive, they are moral citizens and are trying to be contributive. In order to understand why eyewitnesses have such a high incorrectness level, it is important to know a few things about memory. A person's memory does not function like a video recorder. It is more like static, which changes and fluctuates over time. When someone experiences a consequential event, they remember only fragments of the situation and re-associate the information with previously stored memories and also prior expectations. Often times an event occurs in a split second and accurate details about the ev ...

The Golden Age of Greece Essays - Ancient Greek Architecture

The Golden Age of Greece Essays - Ancient Greek Architecture The Golden Age of Greece The ancient statues and pottery of the Golden Stone Age of Greece were much advanced in spectacular ways. The true facts of Zeuss main reason for his statue. The great styles of the Kouros and the Kore. The story of The Blinding of Polphemus, along with the story of Cyclops. The Dori and Ionic column stone temples that were built in Greece that had an distinctive look. The true colors of the vase, Aryballos. The vase that carried liquids from one place to another. The Lyric Poetry that was originally a song to be sung to the accompaniment of the lyre. Zeus was considered, according to Homer, the father of the gods and of mortals. He did not create either gods or mortals; he was their father in the sense of being the protector and ruler both of the Olympian family and of the human race. He was lord of the sky, the rain god, and the cloud gatherer, who wielded the terrible thunderbolt. His breastplate was the aegis, his bird the eagle, his tree the oak. Zeus presided over the gods on Mount Olympus in Thessaly. His principal shrines were at Dodona, in Epirus, the land of the oak trees and the most ancient shrine, famous for its oracle, and at Olympia, where the Olympian Games were celebrated in his honor every fourth year. The Nemean games, held at Nemea, northwest of Argos, were also dedicated to Zeus. Zeus was the youngest son of the Titans Cronus and Rhea and the brother of the deities Poseidon, Hades, Hestia, Demeter, and Hera. According to one of the ancient myths of the birth of Zeus, Cronus, fearing that he might be dethroned by one of his children, swallowed them as they were born. Upon the birth of Zeus, Rhea wrapped a stone in swaddling clothes for Cronus to swallow and concealed the infant god in Crete, where he was fed on the milk of the goat Amalthaea and reared by nymphs. When Zeus grew to maturity, he forced Cronus to disgorge the other children, who were eager to take vengeance on their father. Zeus henceforth ruled over the sky, and his brothers Poseidon and Hades were given power over the sea and the underworld, respectively. The earth was to be ruled in common by all three. Beginning with the writings of the Greek poet Homer, Zeus is pictured in two very different ways. He is represented as the god of justice and mercy, the protector of the weak, and the punisher of the wicked. As husband to his sister Hera, he is the father of Ares, the god of war; Hebe, the goddess of youth; Hephaestus, the god of fire; and Eileithyia, the goddess of childbirth. At the same time, Zeus is described as falling in love with one woman after another and resorting to all kinds of tricks to hide his infidelity from his wife. Stories of his escapades were numerous in ancient mythology, and many of his offspring were a result of his love affairs with both goddesses and mortal women. It is believed that, with the development of a sense of ethics in Greek life, the idea of a lecherous, sometimes ridiculous father god became distasteful, so later legends tended to present Zeus in a more exalted light. His many affairs with mortals are sometimes explained as the wish of the early Greeks to trace their lineage to the father of the gods. Zeus's image was represented in sculptural works as a kingly, bearded figure. The most celebrated of all statues of Zeus was Phidias's gold and ivory colossus at Olympia. The standing nude youth (kouros), the standing draped girl (kore), and the seated woman. All emphasize and generalize the essential features of the human figure and show an increasingly accurate comprehension of human anatomy. The youths were either sepulchral or votive statues. Examples are Apollo (Metropolitan Museum), an early work; Strangford Apollo from Lmnos (British Museum, London), a much later work; and the Anavyssos Kouros (National Museum, Athens). More of the musculature and skeletal structure is visible in this statue than in earlier works. The standing, draped girls have a wide range of expression, as

Develop your own marketing communication model derived from academic Assignment - 1

Develop your own marketing communication model derived from academic research. Use this model to analyse the Marketing Communications Campaign of your chosen FMCG (Nescaf) brand - Assignment Example Marketing communications, as defined by Egan (2007, p. 1), is â€Å"the means by which a supplier of goods, services, values and/or ideas represent themselves to their target audience with the goal of stimulating dialogue leading to a better commercial or other relationships†. Marketing communications is said to be good when it takes into account three primary elements i.e. audience, message and media (Dahlà ©n, Lange & Smith 2009). These three elements are interlinked and the decision regarding marketing communication tools must take into account all three of them. Marketing communication tools are also known as marketing communications mix or promotional mix. Egan (2007, p. 17) defined these tools as â€Å"tools used in marketing communications such as advertising, sales promotion, public relations, personal selling, direct marketing etc†. Now the company has to decide how well it can integrate these tools in order to ensure they get a positive feedback from the whol e communication process. Communication process is presented below. There are several marketing communications models developed after much research on the effect of communications on product marketing. All of them try to explore different facets on how consumers perceive information provided to them by the marketer and how they react to it. Since positive reaction/feedback enhance company’s profits therefore communicating a product in a right manner to the target audiences is very important. Following head discusses the marketing communication models in detail with particular emphasis on two models, Strong’s AIDA model and Mindscape of Integrated Marketing Communications Model (extended version presented by Hartley & Pickton 2010). Marketing communications which is also referred to as Integrated Marketing Communications is â€Å"a process of using a wide range